While we are a full-service research company, we have found that the key to success begins with establishing the right strategic target and fully understanding that target across many dimensions.
As such, we offer specialized consumer insight tools that can help define and, understand, and connect with "the who".
An approach to gain deep attitudinal insights from key consumer groups.
This approach allows you to truly understand your consumer across many facets of their lives. You will not only gain information about how, when, and where your product is used, but you will better understand how your product fits into their lives. WhoWise provides a wholistic view of your consumer to understand not only what they do, but also the beliefs and motivations that drive their actions.
A methodology to crystallize the underlying motivations and beliefs behind your consumers' behaviors for stronger communication.
WhoConnect is a method that allows you to connect with your consumer through meaningful language. It is a worksession that dives deep into why your target consumer behaves the way that they do, forces teams to connect their product to consumers' lives, and leads to strong insights that drive marketing communication and new product development.
A system for capturing key strengths and identifying the most critical barriers limiting growth.
The WhoJourney process takes your team through the consumer experience with your product, from where they might encounter it, to how it is seen in the store, and how it ultimately does or does not make it into the consumers' home.
A method to behaviorally define consumer groups, size them, and identify your best target.